ABOUT US
Meet the founder
Founded by Joohye Emma Park, whose Korean name is Joo Hye, HYE is a brand deeply rooted in Emma's unique blend of Korean, American, and British cultural influences. The name "HYE" not only reflects her heritage but also embodies her vision for the brand. Emma's lifelong dream was to create a brand that offered women quality pieces that could be cherished as keepsakes—something distinct that would make them feel truly special.
Driven by her passion for fashion and her desire to offer timeless yet elevated designs, Emma set out to establish a brand that would fill a unique niche in the market. With over 13 years of experience in the global fashion industry, spanning from Seoul to London, Emma cultivated her skills working with high-street brands, independent boutiques, and luxury labels. She began her career as a fashion designer in Seoul and later advanced to become a senior buying and merchandising manager in London.
Through HYE, Emma brings her extensive expertise and her commitment to quality and style, offering women pieces that are not only beautiful but also meaningful.
Driven by her passion for fashion and her desire to offer timeless yet elevated designs, Emma set out to establish a brand that would fill a unique niche in the market. With over 13 years of experience in the global fashion industry, spanning from Seoul to London, Emma cultivated her skills working with high-street brands, independent boutiques, and luxury labels. She began her career as a fashion designer in Seoul and later advanced to become a senior buying and merchandising manager in London.
Through HYE, Emma brings her extensive expertise and her commitment to quality and style, offering women pieces that are not only beautiful but also meaningful.
Design Process
From initial inspiration to sketches, countless prototypes, and finally, the finished products, we approach the creative process with utmost dedication. Our designs are inspired by the beauty of the natural world and the emotions that jewellery can evoke, from the excitement of a new romance to the nostalgia of a cherished memory. We believe that jewellery should be a reflection of your unique personality, and we strive to create pieces that make you feel confident, beautiful, and empowered.
Materials We Use
We craft our pieces using natural materials such as stainless steel, sterling silver, crystals, pearls, and glass. We avoid using plastic or acrylic materials. Our gold-plated items feature 18-carat gold PVD plating, ensuring long-lasting quality and lustre.
After extensive research and testing with various durable metals, we found that stainless steel met our high standards. Unlike many materials commonly used in jewellery, we use 316L stainless steel, a metal renowned for its exceptional durability and recyclability. This hypoallergenic material is resistant to oxidation, rust, scratches, and tarnishing, making it ideal for long-lasting jewellery.
After extensive research and testing with various durable metals, we found that stainless steel met our high standards. Unlike many materials commonly used in jewellery, we use 316L stainless steel, a metal renowned for its exceptional durability and recyclability. This hypoallergenic material is resistant to oxidation, rust, scratches, and tarnishing, making it ideal for long-lasting jewellery.
Sustainability
At HYE STUDIO, we are committed to quality craftsmanship and ethical practices. Each piece is carefully crafted from the finest materials, ensuring both beauty and responsibility. Driven by our dedication to sustainability, we create designs that endure, minimising environmental impact. Our packaging, sourced from UK and Danish suppliers, is made from sustainable, reusable, and recyclable materials. In partnership with Ecologi, we plant a tree for every purchase made globally to combat climate change. Ecologi leads crucial environmental projects, including carbon emission reductions and reforestation, aligning with our vision for a more ethical and sustainable future.